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目录（Contents）
第一部分 文化旅游、遗产旅游与节事旅游 4
Part 1 Culture, Heritage and Tourism Events 4
Tourism Developmentand Its Impact on Residents’ Quality of Life: The Case of Tioman
Island 5
Linking Tourists’Perceptions and Awareness towards Heritage Preservation In Taiping,
Perak 18
Effective PublicAdministration and Governance of the Local Government as a Strategy
for TourismDevelopment: The Case of the Local Government Unit of Naga City, Philippines 27
The Scenario ofHomestay in Cultural Tourism Industry 36
Rural Tourism:Support for Destination Competitiveness Strategies from Competitiveness
Strategies formCommunity’s Perspective 46
Local CommunityInvolvement and Participation Towards the Sustainability of Heritage Tourism
In Malaysia: ACase of Lembah Bujang, Kedah, Malaysia 58
Analysis on thePattern and Policies of China’s MICE Industry 76
Aboriginal Taiwan:Exploring Austronesian Culture and Genetic Trail for Mass Tourism 84
第二部分 旅游者心理与旅游决策制定 109
Part 2. Tourist Psychology and Travel Decision Making 109
The Relationshipbetween Destination Image and Behavioral Intentions towards Langkawi Island,
Malaysia 110
EstablishingDimensions of Country Attractiveness for Cross-board Second Homes 120
An Empirical Studyon Travel Motivations of Mainland Chinese to Taiwan 133
A Study on TourismImage Perception and Its Application: A Case Study of the American Tourists’
Perception ofShanghai Tourism Image 144
Destination Image,Satisfaction and Intention to Revisit Tioman Island, Pahang 151
Tourist’ ImagePerception of Shanghai: An Empirical Study Based on Different CultureBackgrounds
167
Tourism inIndia 180
ConceptualizingTourists’ Satisfaction on Melaka Museums 192
StagedAuthenticity—Lessons from Saung Anklung Udjo, Bandung, Indonesia 202
British Tourist’sMotivation and Satisfaction in Visiting Malaysia 213
Differences andSimilarities about Children’s Indirect Influence to the Family Trip Decision-making
and the Parents’Attitudes to the Family Travel in Cross Culture Context-A Comparison ofNanchang
City VersusVienna 222
Is It the Power ofDrama? A Comparison between Chinese and American Film-induced Voluntourists
230
第三部分 生态旅游、自然旅游与教育旅游 239
Part 3. Ecotourism, Nature Based Tourism andEducation 239
Customer Loyaltyto Ecotourism Destination in Ensuring Repeat Tourist: A Case of Endau Rompin
National Park(ERNP), Malaysia 240
Environmental ManagementSystem in Hotels 259
An Evaluation ofthe Role and Performance of NGOs in Community-based Ecotourism at Ulu Geroh,
Malaysia 271
Potential of BukitBauk as an Ecotourism Destination 279
The ReciprocalEffects of Architecture and Tourism: The Sustainability Approach 285
Attitudes ofMalaysian Tourism and Hospitality Students’ Towards a Career in the Industry 297
A Hollywood filmas an Educational Tool to Stimulate Environmental Consciousness in TouristicAreas
In Greece: TheImpact of the Film Erin Brockovich to the Potential Visitors of Inofita andOropos Areas 306
第四部分 旅游与接待业的消费者行为 315
Part 4. Consumer Behavior in Tourism and Hospitality 315
Identification ofGuest Satisfaction in Determining the Improvement of Hotel Services in Melaka
316
Stated PerformanceTechnique for National Parks in Malaysia 327
On the Perceptionof the Impacts of Economic Growth and Travel and Tourism Development 335
Community TourismDevelopment in Sri Lanka: A Critique 342
第五部分 旅游与接待业的信息技术 352
Part 5. Information Technology in Tourism andHospitality 352
Measuring theService Quality in Car Rental Services: Purifying RENTQUAL Instrument withChinese
Tourist Data 353
High-ContextService in the Japanese Hospitality Industry 361
Attitude andAcceptance towards Shari’ah Compliance Hotel in Malaysia 369
AccessibilityBarriers for People with Disabilities in Participating Tourism Events 380
A TheoreticalStudy of Tourist Information 391
What ReallyMatters When Choosing a Hotel? The Case of Middle East Tourists in KualaLumpur,
Malaysia 399
Cross-CultureCommunication on Internet-an Analysis of User Friendly of DMOs forInternational
Tourist 410